In my time at Kincrome, I created vintage signs and t-shirts to complement the existing retro range. The line all ready consisted of drink coolers, bar mats, tables, chairs & hats.
All artworks were drawn by hand and live traced in illustrator before being applied to the various mediums. This was a fun project which received great feedback.
Catalog I created for the christmas period for Kincrome. The challenge here was to create a catalogue that was both engaging and flexible. Some pages would have as little as 10 items, while some would have as many as 50. Overall the sales from the catalog almost doubled, which was a very positive result.
Brown Sugar is an iconic Melbourne based clothing company that runs Australia wide to produce fashionable items for all woman. While working at RED Design Group, Brown Sugar contacted us about redesigning their website.
The new website had to be fresh and modern and easy for the staff to update. As such it’s based on a simple to use Content Management System. The design is made to be flexible, including full page feature images and slideshows. I created the front end site design.
ICON is a new Shopping Centre Precinct located in the Hobart city centre at the old Myer site. The idea was to rebuild the new shopping precinct to become an “Icon” in Hobart.
When they approached RED Design Group they needed a tenancy guideline, a book to be given to tenants of the Centre outlining the styling of the Centre. I was instructed to create a clean and stylish book layout to impress – much as the ICON complex is designed to be.
Devils Tune is a fully organic cider with a devilish twist – no added sugar. The name is derived from the Grimms fairy tale in which the character gives the people he meets a wish of their choice. Little do they know there is a twist that accompanies their request…
I produced all the illustration by hand.
In my time at Kincrome, I created vintage signs and t-shirts to complement the existing retro range. The line all ready consisted of drink coolers, bar mats, tables, chairs & hats.
All artworks were drawn by hand and live traced in illustrator before being applied to the various mediums. This was a fun project which received great feedback.
This is the November / December tool sale catalogue created cover to cover by me for Kincrome. They create over 10 catalogues a year & distribute to over 300 stores which stock their tools – often the catalogues are produced in print runs of over one million. This one was 32 pages, encompassing a range of different tools.
As Kincrome had been creating catalogues for a long time they have a set style in which we can work. This can be tinkered with to create a unique looking catalogue each time, yet still provides a recognizable style. The “Garage Therapy” theme was chosen as a lot of the featured products had to do with cars. Also being released around the festive season it has a nod to giving your shed some TLC.
The main challenge is to create something which is eye catching yet still sits well with the previous catalogues. In this catalogue I introduced a lot more “Lifestyle” shots which offer a more appealing way to layout pages that can be quite cluttered.
Support material was also created, which included A1 posters & various sizes of price tags.
Julius Caesar is a play written by William Shakespeare. I was tasked to create branding & support material for it. The main themes are betrayal & conspiracy during ancient Roman times, resulting in the death of Julius Caesar.
In my time at Kincrome, I created vintage signs and t-shirts to complement the existing retro range. The line all ready consisted of drink coolers, bar mats, tables, chairs & hats.
All artworks were drawn by hand and live traced in illustrator before being applied to the various mediums. This was a fun project which received great feedback.
This is the May / June hardware & industrial catalogue created cover to cover by myself. Kincrome creates over 10 catalogues a year & distribute to over 300 stores which stock their tools – often the catalogues are created in print runs of over one million. This one was 12 pages, encompassing hardware & industrial tools.
The main audience for the catalogue is tradesmen. The catalogue is often sent with invoices for the various outlets. The main influence for the catalogue is to appear as the same design that house plans are printed.
Support material was also created, which included A1 posters & various sizes of price tags.
As a tool company Kincrome produce tool boxes to sell individually and in kits. One-off boxes are occasionally produced, in this case the series was called “Graphix”. A series of 4 tool box designs where commissioned to appeal to different audiences.
I created this box, the “Outlaw” for bike lovers. The skull and spanners graphic at the top was drawn by hand, then re created in illustrator to form the hero graphic of the box.
