This is the May / June hardware & industrial catalogue created cover to cover by myself. Kincrome creates over 10 catalogues a year & distribute to over 300 stores which stock their tools – often the catalogues are created in print runs of over one million. This one was 12 pages, encompassing hardware & industrial tools.
The main audience for the catalogue is tradesmen. The catalogue is often sent with invoices for the various outlets. The main influence for the catalogue is to appear as the same design that house plans are printed.
Support material was also created, which included A1 posters & various sizes of price tags.