This is the November / December tool sale catalogue created cover to cover by me for Kincrome. They create over 10 catalogues a year & distribute to over 300 stores which stock their tools – often the catalogues are produced in print runs of over one million. This one was 32 pages, encompassing a range of different tools.
As Kincrome had been creating catalogues for a long time they have a set style in which we can work. This can be tinkered with to create a unique looking catalogue each time, yet still provides a recognizable style. The “Garage Therapy” theme was chosen as a lot of the featured products had to do with cars. Also being released around the festive season it has a nod to giving your shed some TLC.
The main challenge is to create something which is eye catching yet still sits well with the previous catalogues. In this catalogue I introduced a lot more “Lifestyle” shots which offer a more appealing way to layout pages that can be quite cluttered.
Support material was also created, which included A1 posters & various sizes of price tags.